The CUTIS project, in cooperation with the Export Promotion Office and Organic Ukraine association, held a series of webinars for Ukrainian organic producers who are interested in exporting to new markets, including the Canadian market. More than 40 organic companies participated in the event.
Why may Canada be attractive to Ukrainian organic producers? North America remains a leader in the consumption of organics. The United States occupies the first place with the rest of the world considerably lagging. Canada, with 3 billion euros of its organic market volume, ranks sixth in the global ranking.
During the event, CUTIS project experts and the Canada Organic Trade Association talked about the main features of successful organic exports to the Canadian market. Export Promotion Office team describes how to use helpful tools for finding and analyzing new markets.
Oleksandra Brovko, CUTIS Ukrainian Senior Trade Policy Expert, analyzed regulatory requirements for exporting organic products to Canada under the Free Trade Agreement between countries. Oleksandra also focused on the importance of labelling requirements for organic products in the Canadian market (download the presentation).
Zoia Pavlenko, CUTIS Environmental Expert, spoke about the specifics of the Canadian organic market and drew participants’ attention to the product groups that are most favoured among Canadian consumers (download the presentation).
Tia Loftsgard, Executive Director of the Organic Trade Association of Canada, described the Canadian organic market structure. Besides, she talked about consumer preferences and organic certification for the Canadian market (download the presentation).