SheChampion: Women entrepreneurs from Kherson and Chernihiv learned new life hacks about entering foreign markets

The CUTIS project in cooperation with regional chambers of commerce and industry launched a series of #SheChampion seminars. The main goal is to discuss barriers women entrepreneurs face in business and international trade, as well as share experience in entering foreign markets.

On September 26, in cooperation with the Kherson Chamber of Commerce and Industry, the second #SheChampion seminar was held in Kherson, bringing together about 30 participants.

Women entrepreneurs from the Kherson region discussed gender issues in international trade, new trends in the Canadian markets and shared success stories of finding new partners in foreign markets.

Lota Bertulfo, CUTIS principal gender equality expert, made a presentation related to gender concerns in international trade. Victoria Gavrenkova (founder of agricultural companies Kaissa, Sun Light, BBBV), Natalia Yavorskaya (manager of the honey section of LLC “Sodruzhestvo”) and Yevgeniia Lukash (founder of LLC “EvgaKids”, children’s clothing) shared their export stories and gave practical advice for export-oriented businesses based on the previous experience. 

On October 3, the second #SheChampion seminar was held in Chernihiv in cooperation with the Chernihiv Chamber of Commerce and Industry. About 30 women entrepreneurs participated in the event.

During the event, the participants learned about gender issues in international trade, and perspective sectors for Ukrainian small and medium enterprises in the Canadian market.

In particular, Maksym Boroda, CUTIS Senior Trade and Investment Policy Expert, paid attention to major trends in the Canadian footwear, clothing, furniture, and confectionery markets.

Besides, such significant business issues as cybersecurity and the importance of choosing the right digital systems for business development were discussed. 

Similar events are planned in other regions of Ukraine. The next seminar will be in Vinnytsia on October 10. So keep an eye on the updates.