News Tag: меблі
How to export furniture to Canada: market trends and consumer preferences

The Canada-Ukraine Trade and Investment Support Project (CUTIS), the Canada-Ukraine Chamber of Commerce (CUCC), as a part of the partnership with the Ukrainian Furniture Association participated in the Smart Export 3.0 conference.

The event brought together about 70 furniture industry representatives who are interested in export development.

Ihor Sanzharovskyi, Director of the CUTIS project in Ukraine, briefly explained how the project supports Ukrainian small and medium-sized businesses (SMEs) in developing export to the Canadian market and focused on the information materials prepared by the project. He also presented a new guide “How to export furniture to Canada”.

You can download the furniture export guide here (in Ukrainian).

Maxim Boroda, CUTIS Senior Trade and Investment Analysis Expert, told about specifics, trends, and consumer preferences in the Canadian furniture market. It’s an interesting fact that the total volume of furniture sales in the Canadian market in 2018 amounted to CAD 38.3 billion, in particular, home furniture (CAD 31.3 billion), home textiles (CAD 1.4 billion) and outdoor furniture (CAD 1.1 billion). It is expected that by 2023 the total volume of furniture sales will reach CAD 46.6 billion. Download the presentation (in Ukrainian).

Oleksandra Brovko, CUTIS Senior Expert on Investment and Trade Policy, clarified regulatory requirements and voluntary certification for Ukrainian furniture in Canada. Download the presentation (in Ukrainian).

Please note that under the Canada-Ukraine Free Trade Agreement (CUFTA), Ukrainian products are not subject to import duties. For example, for Chinese furniture, the duty rates are 8-10%.

Vira Porovska, CUTIS Gender Equality Expert, illustrated why gender-sensitive marketing is an essential requirement of Canadian consumers. Download the presentation (in Ukrainian).

Olga Shtepa, CUTIS Project Coordinator, drew the attention of the event participants to the specifics of the Canadian business culture. In particular, Olga Shtepa named 5 essential components for successful exports to Canada:

  • Website in English (native English)
  • Detailed costs and prices information
  • Farewell to stereotypes
  • Getting rid of misconceptions about your product or service
  • Professional presentation of own products

Download the presentation (in Ukrainian).

Thanks to the support of the CUTIS project 10 Ukrainian furniture companies participated at Canadian Furniture Show 2018: Cube44 (living room and office furniture), ADK (living room and bedroom furniture), Aqua Rodos (bathroom furniture), Merx (kitchen, living room and bedroom furniture), Instyle (kitchen furniture), Stalkon (outdoor furniture), Blest (living room and bedroom furniture), Snite (children’s furniture), Kulik System (office furniture) and Renaissance (children’s furniture) companies was exhibited.

You can read the Blest company success story in the Canadian market here.

The success story of Cube44 furniture company can be found here.

Ukrainian furniture booth received Best New Exhibitor award at Canadian Furniture Show

On Friday, May 25, 2018, Ukrainian furniture booth designed by Sergey Makhno Architects received the Best New Exhibitor award at Canadian Furniture Show.

A jury of esteemed industry professionals has awarded the Meblica booth for going “above and beyond other first timers to create an impactful, well-displayed and well-branded space”.

Meblica booth included furniture of the following Ukrainian producers:

  • Cube44 (living room and office furniture)
  • ADK (living room and bedroom furniture)
  • Aqua Rodos (bathroom furniture)
  • Merx (kitchen, living room and bedroom furniture)
  • Instyle (kitchen furniture)
  • Stalkon (office furniture)
  • Blest (living room and bedroom furniture)
  • Snite (children’s furniture)
  • Kulik System (office furniture)
  • Renaissance (children’s furniture)

Read more about the concept of the Meblica booth designed by Sergey Makhno Architects

Ukrainian mission to Canadian Furniture Show 2018 was supported by the Canada-Ukraine Trade and Investment Support project funded by the Government of Canada through Global Affairs Canada.

Ukrainian Furniture will be exhibited in the International Center of Toronto at the booths #2245 and #3507 until May, 27th. See more info at the Canadian Furniture Show’s website.

Two Ukrainian condos designed by Sergey Makhno Architects will be exhibited at the largest Canadian furniture show

On May 25-27 the largest Canadian furniture exhibition Canadian Furniture Show will be held in Toronto. This year as a part of the event two condominiums designed by the world-renowned Sergey Makhno Architects studio using only furniture from selected Ukrainian manufacturers will be exhibited.

According to Sergey Makhno Architects, condominiums will be executed in the style of “weighted eclecticism”.

“Here every object has its own character and its history. But at the same time – the space is holistic and harmonious. This is what we tried to achieve – each chair to remain in the leading role and not to “conflict” with the neighbor. The space to be cozy and inviting to stay”- said the founder of the design studio Sergey Makhno.

The Ukrainian stand will include the furniture of Ukrainian companies: Cube44 (living room and office furniture), ADK (living room and bedroom furniture), Aqua Rodos (bathroom furniture), Merx (kitchen, living room and bedroom furniture), Instyle (kitchen furniture), Stalkon (office furniture), Blest (living room and bedroom furniture), Snite (children’s furniture). Also outside the main booth furniture of  Kulik System (office furniture) and Renaissance (children’s furniture) companies will be exhibited.

Ukrainian producers will enter the Canadian market under the joint Meblica brand.

Participants of the mission were selected by Canadian experts according to the preferences of North American consumers and the potential of the companies to enter the Canadian market.

The mission of Ukrainian furniture producers to Canada is the part of the U CAN Export support program initiated by the Canada-Ukraine Trade and Investment support project and Canada-Ukraine Chamber of Commerce with the assistance of the Government of Canada.

“Furniture is one of the priority sectors of Ukrainian exports to Canada. After Canada-Ukraine Free Trade Agreement entered into force import duties for Ukrainian furniture were canceled and the export process was significantly simplified. This gives Ukrainian producers a significant competitive advantage on the Canadian market, “- CUTIS project statement goes.

According to the experts, Ukrainian participants of the Canadian Furniture Show will demonstrate the high quality of Ukrainian furniture to Canadian partners and to establish initial contacts with importers of overseas.