News Tag: угода про вільну торгівлю з Канадою
A five-year story of change: the CUTIS project shares its outcomes

Traditionally, the end of the year is a time to assess annual progress and review results. The CUTIS project has an even more ambitious goal. We want to summarize not only the challenging year 2020, but all five years of the project’s activities in Ukraine.

The best way to do this is by sharing real-life stories that capture the impact CUTIS has had on the people, institutions, organizations, and communities that the project has reached.

CUTIS was designed to support higher sustainable economic growth in Ukraine by increasing exports from Ukraine to Canada and investment from Canada to Ukraine. It focused its efforts on assisting Ukrainian small and medium-sized enterprises (SMEs), in particular those led by women and those wishing to improve their environmental performance.

The stories of change were divided into the following five themes:

Improving evidence-based information and analysis to support sound decision making

Improving trade and investment linkages between Ukraine and Canada

Supporting the Canada-Ukraine Free Trade Agreement (CUFTA)

Supporting gender equality

Supporting environmental sustainability

We believe that our partner organizations—Canada-Ukraine Chamber of Commerce; Ministry of Economic Development, Trade and Agriculture; Export Promotion Office; regional chambers of commerce and industry; and UkraineInvest—will continue to strengthen the Canada–Ukraine trade and investment relationship and deliver many more success stories in the years ahead.

Canadian Meetup at Lviv IT Arena: a new stage of cooperation between Canadian and Ukrainian ICT companies

The Government of Canada continues to support the development of the Ukrainian ICT sector and promotes fruitful cooperation between Canada and Ukraine in the field of communication technologies.

Canada was once again represented at the largest technology conference in Ukraine and Eastern Europe, Lviv IT Arena. This time as the exclusive partner of the event.

The Embassy of Canada to Ukraine (Trade Commissioner Service) in cooperation with the Canada-Ukraine Chamber of Commerce (CUCC) and the CUTIS project, organized a Canadian Meetup. More than 60 companies from different regions of Canada (including Tektelic and BlackBerry) attended the event in a virtual format. Circa 20 key-noted speakers shared their experience and took part in the discussion.

The event was attended by the Ambassador of Canada to Ukraine Larysa Galadza. The online discussion was moderated by Kadie Ward, founder of Build Strong Cities.

“A huge advantage of a virtual conference is that there are no borders or distances. The digital format has brought together almost all the key players of the Canadian ICT sector who would not otherwise be able to attend. The Canadian meetup was the longest in terms of time and had the largest number of representatives from the Canadian ICT industry,” Olga Shtepa, CUTIS project coordinator said.

Adam Barbolet and Yury Mardak from the Trade Commissioner Service, the Embassy of Canada to Ukraine, representatives of the Embassy of Canada to Germany, Ontario Ministry of Economic Development, Jobs Creation and Trade, as well as top management of leading ICT companies from Ukraine and Canada addressed Canada-Ukraine cooperation issues and opportunities.

According to Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce and CUTIS Project Manager, a virtual meeting was attended by Ukrainian companies that already have expertise in working with Canada for several years, for example, ISSP. The companies shared real success stories, discussed the possibilities of localizing business in Canada and the challenges in finding sources of funding. N-iX company provided the analysis of Ukrainian ICT sector achievements.

There is a significant contribution from both the CUTIS project, which gave these companies a chance to gain such experience and CUCC, which was the first Canadian organization they turned to, Emma Turos added.

“The potential for cooperation between the countries is huge. It has even increased due to the pandemic. COVID-19 creates new challenges for business and government institutions around the world. Successful problem-solving depends largely on the speed and efficiency of the implementation of new solutions and technologies, especially in ICT. This includes cloud services, virtual platforms, and cybersecurity. The challenges are so powerful that it is possible to counter them only by uniting the efforts of specialists from both countries,” Olga Shtepa concluded.

For the first time in a virtual format. Ukrainian confectioners take part in the largest North American food exhibition

Two well-known Ukrainian food producers – Bob Snail (natural candies “Snail Bob”) and Malbi (chocolate products “Millennium”) represent Ukraine at SIAL Canada 2020, the largest exhibition of food, equipment and technology in North America.

From September 28 to October 2, SIAL Canada will be a unique virtual platform for communication between leading players of the North American agri-food market.

Ukraine will be represented at SIAL Canada for the third time. This year, for the first time, Ukrainian manufacturers are getting acquainted with Canadian and American consumers and buyers in an innovative virtual format. Such participation became possible through the support of the CUTIS project and the Canada-Ukraine Chamber of Commerce (CUCC).

Ukrainian companies are presented at the exhibition via customized 3D stands, where future Canadian and American partners may get all the necessary information for further cooperation. Besides, a series of B2B meetings are planned with key Canadian distributors and retailers.

In total, according to the organizers, more than 25 thousand visitors will take part in the virtual exhibition, more than 1.5 thousand B2B meetings will be held.

“Pioneering in the new online world and participating in such virtual shows like SIAL 2020 in Montreal, CUTIS project mobilized the Ukrainian companies which are capable to make a contribution to the economic recovery of our industry and export. We explore opportunities for the new format of communication and reenergize entrepreneurship,” Emma Turos, Managing Director at CUCC and Project Manager at CUTIS project, say.

“It is nice to mention that CUTIS and CUCC are helping Ukrainian businesses to adapt to the new business reality and find new partners overseas. In conditions when the borders between counties are actually closed. Such activities contribute to the development of not only specific companies but also the entire food industry and the economy of Ukraine in general, ” Ms. Emma continues.

Ukrainian confectionery producers present their products at SIAL Canada for the third time as a part of the CUTIS U CAN EXPORT support program for Ukrainian SMEs. We are confident that, as in previous years, Ukrainian products will receive positive reviews from demanding Canadian retailers and distributors.

Stay tuned!

Top-5 interesting facts about international trade between Canada and Ukraine

The Canada-Ukraine Free Trade Agreement came into force on August 1, 2017. Starting from August 2017, Ukraine eliminated import duties on more than 70% of imports from Canada.

For other agricultural and industrial products, Ukraine will gradually open its market over transitional periods of 3, 5 or 7 years. Canada immediately eliminated tariffs on 98% of Ukrainian goods.

What are the main results for businesses in targeted sectors after three years of free trade between Canada and Ukraine?

  1. Canada’s exports to Ukraine with the largest increases include fish and seafood, machinery and mechanical appliances, motor vehicles and parts, meat, and electronics. For example, in June 2020, Ukraine was the fourth‑largest destination by volume for Canadian fish and seafood exports.
  2.  In 2019, Canada supplied 70% of Ukraine’s total imports of frozen crustaceans, cold‑water shrimps and prawns.
  3. In 2019, Ukraine also imported from Canada almost half of the prepared cranberries (46% of total imports) and 20% of diamonds.
  4. Canada’s imports from Ukraine that have expanded the most include iron and steel, electronics, and preparations of vegetables.
  5. Ukraine supplied 26% of Canada’s total imports of apple juice and 6% of snow‑skis in 2019.

According to Canadian experts, Canadian businesses that produce vehicles, engines, turbines, airplanes and turbo‑jets, petroleum gases, ethylene polymers, rubber, wood pulp, and meat have the strong economical potential in Ukraine.

At the same time, Canada offers more competitive prices for Ukrainian companies producing air conditioners, unwrought silver, cobalt, uncoated paper and paperboard, narrow woven fabrics, machinery and parts, fork‑lifts and other work trucks.

You can find more information via the link.

How to prepare for a virtual trading mission – video

The COVID-19 epidemic is making adjustments to export activities. Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

Why won’t the virtual format of meetings disappear after the end of the epidemic? The reason is obvious: it is beneficial to meet online given the saving of time and money.

A properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theatre here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Olga Shtepa, CUTIS project coordinator, who has huge experience in organizing virtual negotiations with Canadian business, explains how to properly prepare for participation in a virtual trade mission and what kind of challenges you may face (in Ukrainian).

Covid effect as a window of opportunity for Ukrainian exporters in Canada

The Сovid effect turned out to be equally unexpected and devastating for all countries of the world without exception, including Canada and Ukraine. It is known, however, that every stick has two ends, that is, thanks to the dangerous virus, all countries and manufacturers are on equal terms and have the same restrictions.

Life does not stop and the need for good-quality goods, clothes, shoes, food, furniture, etc. cannot be cancelled. The demand, of course, changes, transforms, sometimes decreases, sometimes, on the contrary, increases.

Preference is given to the products that are produced locally, or elsewhere, better not in China (but at Chinese prices!). This is a consequence of the aggravation of economic relations with China recently, on the one hand, and the desire to try something new, on the other hand.

According to many experts, consumers are even willing to pay more for local products.

Traditional personal communication during industry events or trade missions is replaced with virtual video conferencing, messengers and online platforms. This is where significant benefits for Ukrainian producers appear.

First, Ukrainian goods are trusted in the local Canadian market due to the large diaspora.

Second, what is produced in Ukraine is a kind of synonym for what is produced in Europe. Hence the respect and understanding that production is based on international and European social and environmental standards – without the use of child labor or uncertified raw materials. The focus of Ukrainian manufacturers on European trends and the latest fashion innovations also remains important.

All this taken together opens a wider window of opportunity for Ukrainian exporters to Canada, which is worth taking advantage of. Canadian buyers are interested in finding reliable business partners in Ukraine.

That is why a properly prepared and successfully conducted virtual meeting is a guarantee of mutually beneficial business relations in the future. Everything is like in a theater here: you have to dedicate a lot of time, sweat and blood in preparation, training and coaching to enjoy a moment of glory on stage in the spotlight.

Why won’t the virtual format of meetings disappear after the end of the epidemic?

The reason is obvious: it is beneficial to meet online given the saving of time and money.

Although the virtual format will in no way replace live communication, we advise you to learn this know-how and use it more actively in your business communications.

Author: Olga Shtepa, CUTIS project coordinator 

How to export organic to Canada – webinar

The CUTIS project, in cooperation with the Export Promotion Office and Organic Ukraine association, held a series of webinars for Ukrainian organic producers who are interested in exporting to new markets, including the Canadian market. More than 40 organic companies participated in the event.

Why may Canada be attractive to Ukrainian organic producers? North America remains a leader in the consumption of organics. The United States occupies the first place with the rest of the world considerably lagging. Canada, with 3 billion euros of its organic market volume, ranks sixth in the global ranking.

During the event, CUTIS project experts and the Canada Organic Trade Association talked about the main features of successful organic exports to the Canadian market. Export Promotion Office team describes how to use helpful tools for finding and analyzing new markets.

Oleksandra Brovko, CUTIS Ukrainian Senior Trade Policy Expert, analyzed regulatory requirements for exporting organic products to Canada under the Free Trade Agreement between countries. Oleksandra also focused on the importance of labelling requirements for organic products in the Canadian market (download the presentation).

Zoia Pavlenko, CUTIS Environmental Expert, spoke about the specifics of the Canadian organic market and drew participants’ attention to the product groups that are most favoured among Canadian consumers (download the presentation).

Tia Loftsgard, Executive Director of the Organic Trade Association of Canada, described the Canadian organic market structure. Besides, she talked about consumer preferences and organic certification for the Canadian market (download the presentation).

Webinar recording 


Ukrainian companies may attend the largest Canadian apparel virtual tradeshow for free

On May 25-29, the Apparel Textile Sourcing (ATS) exhibition, one of the largest international apparel and textile sourcing events, is holding the world’s first VIRTUAL tradeshow.

ATS-Virtual will connect apparel & textile manufacturers and buyers, all currently restricted from international travel. Over 2M international buyers & brands invited to attend.

Ukrainian companies may attend the tradeshow FOR FREE.

The attendances will get:

  • Free sourcing, education, matchmaking & more.
  • Interactive seminars from apparel & sourcing industry experts.
  • Five show days & 24/7 access for a month after the event.
  • Exhibits from North America, Latin America, Europe, Asia & the Middle East.
  • Live chats, virtual networking, engagement made simple.

The manufactures may have their own booths at the ATS-Virtual. The costs are 1/3 the price of traditional trade show booths.

To get more information and register, please follow the link.

Apparel Textile Sourcing trade shows are a global industry destination that provides a unique platform for manufacturers, distributors, apparel & fabric buyers, merchandisers, retail chains to find new business contacts, share experiences, learn new ideas and create business opportunities.

Ukrainian apparel products were presented at ATSC three times and caught the interest of Indian, Chinese and Pakistani companies, which considered the possibility of locating production capacity in Ukraine.

Practical recommendation to establish successful business relationships with Canadian buyers – webinar

The CUTIS project in partnership with the Canada-Ukraine Chamber of Commerce and the Canada Export Promotion Office (TFO Canada) held a webinar with the participation of Maria Guzman, TFO Canada apparel market expert and CUTIS projects consultant.

The main objective is to provide comprehensive and practical guidance on the requirements for the sale of clothing in Canada and to facilitate the process of finding partners in this market for Ukrainian companies.

The following questions were discussed during the webinar:

  • Features of the Canadian clothing market
  • Recent fashion trends in the market
  • How to interact with potential buyers
  • How to successfully build a business relationship
  • How to present your product successfully
  • How to calculate export prices and negotiate with Bayer
  • How to calculate the cost of logistics
  • Basic requirements for product labelling

Part 1 video 

Part 2 video 

You can download Maria’s presentation via the link.

You can download the webinar Summary via the link.

CUTIS trade mission: Ukrainian footwear companies produce trial samples for the Canadian market

The CUTIS project and the Canada-Ukraine Chamber of Commerce organized a visit to Ukraine of Canadian TellTrading Co Ltd company representatives interested in finding reliable footwear suppliers for the Canadian market.

Danny DaSilva and Bruce Mowday met with four Ukrainian companies that are already exporting or seeking to export shoes to Canada, and have visited manufacturing facilities:

  • Olteya (Zhytomyr, women’s leather shoes)
  • Stepter (Lviv region, men’s and women’s shoes)
  • Kredo (Khmelnytsky, winter shoes with EVA soles)
  • Zirka Manufacture Factory (Cherkasy region, children’s, men’s and women’s shoes)

Olteya, Stepter and Kredo companies are members of the U CAN Export support program for small and medium enterprises interested in exporting in Canada. With the support of the project, the companies have repeatedly participated in Canada’s largest shoe exhibition – the Toronto Shoe Show.

The Canadians also visited the Kachorovska Atelier, which specializes in customized shoe and handbags making, and held a meeting with its owner.

Emma Turos, Executive Director of the Canada-Ukraine Chamber of Commerce in Ukraine and CUTIS project manager is pleased with the results of the visit of Canadian buyers.

‘The Canadian footwear industry representatives highly estimated the Ukrainian manufacturers – the quality of products, interesting portfolios, and modern equipment. Three Ukrainian footwear companies got trial orders from Canadian partners,’ Emma Turos said.

According to her, positive results were achieved through the collaboration of shoe manufacturers with CUTIS project experts.

‘The selected companies have already intimate knowledge of the Canadian market specifics, as they have been working with experienced Canadian specialist Phil Zwibel for three years. The companies participated in Canadian exhibitions, got acquainted with the local footwear market and consumer preferences, met with leading Canadian manufacturers, constantly improved and adapted products as well as optimized prices according to the advice of CUTIS experts. For example, waterproof footwear lines have been developed which are in high demand in Canada,’ Emma Turos explained.

We hope that trial samples will be the beginning of fruitful cooperation, and we look forward to a positive outcome.