News Tag: SMEs
How to create a brand for the digital era – webinar

With millions of businesses trying to make a name for themselves online, having a strong brand is essential to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce held a  webinar for small and medium entrepreneurs with Jenifer Horvath, Business Advisor at Alberta Women Entrepreneurs (Canada).

Jenifer has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations such as Playtex, Campbell Soup, and EPCOR; Alberta-based organizations such as Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups.

Jenifer works part-time at Alberta Women Entrepreneurs (AWE) as a business advisor helping Alberta women start, build and scale their businesses. Besides, she runs her own business, HeartLifted, coaching women to move from surviving to thriving. Jenifer is an International Coaching Federation (ICF) member.

You can download the presentation via the link.

From the webinar record you may learn:

  • what is a brand,
  • what are the 10 brand elements and why they matter,
  • key things to remember about branding online vs. offline,
  • the steps to develop or enhance your brand, and
  • how to evaluate your company’s brand and identify areas for improvement

How to Increase Business Competitiveness with Socially Responsible Practices

The CUTIS project and the Canada-Ukraine Chamber of Commerce hold a virtual round table for small and medium-sized businesses.

Michael Hopkins, Co-Founder and Fellow of Institute for Responsible Leadership (London), explained:

  • What is a socially responsible business (CSR)? How can SMEs implement CSR practices?
  • What is personal social responsibility?
  • Does treating your company’s key stakeholders responsibly make your business more competitive?
  • How to select your company’s key stakeholders and how to interact with them?

You can download Michael’s presentation via a link (in English).

Emma Turos, Executive Director of the Ukrainian office of the Canada-Ukraine Chamber of Commerce, provided practical tips (for Ukrainian SMEs) to adopt socially responsible business in operational and labour practices.

Moreover, Ukrainian businesswomen who have already successfully implemented CSR practices shared their success stories.

Yevheniya Lukash, the owner of Evgakids, children’s clothing company, shared her experience on how the positive interaction/collaboration with a competitor (i.e., external stakeholder) has strengthened her business.

Ruslana Ryamarska, the owner of the family-run bakery Budmo Zdorovi (Smakuli cookies) shared her company’s experience, including challenges, in implementing socially responsible employee practices (i.e., internal stakeholders).

How to systemize your business. Practical advice for SMEs – webinar

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce, held a  webinar with Colleen Krebs, Manager of Business Services, Women’s Enterprise Centre of Manitoba (Canada).

Colleen Krebs completed her bachelor’s degree in marketing and immediately launched her entrepreneurial pursuits in the coffee, construction, and renovation industries. She operated a successful café for over eight years managing all aspects of the business including product/service development, H/R, sales, operations planning, and inventory management.

In 2008 Colleen joined the Women’s Enterprise Centre of Manitoba where she is currently Manager of Business Services. She continues to inspire and motivate women to pursue their own entrepreneurial dreams by drawing upon her expertise as a skilled facilitator, business advisor, and passionate interpersonal connector.

You can download Colleen’s presentation via the link 

During the webinar participants:

  • Understood what systems are and why they are critical to your business success
  • Understood the benefits of having a systemized business
  • Understood how integrating systems affect business outcomes
  • Learnt more about the mindset and approach entrepreneurs should adopt when apply change to their business
  • Walked though the “how to” implement systems that stick.

Why social responsibility is significant for successful Ukrainian exporters – webinar

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce, held a webinar with David Simpson, Director of InterPraxis (Canada, Great Britain, Japan), a leading international expert in the field of corporate social responsibility.

David Simpson is an experienced consultant specializing in corporate responsibility, stakeholder engagement, sustainability and social impact measurement & evaluation. He has served as the independent social auditor for a number of organizations in the banking, insurance, consumer products, investment, and mining sectors.

David was also an expert member of the International Working Group that published the ISO 26000 Guidance Standard on Social Responsibility and ISO 37001 on anti-bribery.  He is an accredited social Impact auditor and advisor for the London Social Stock Exchange.

He has led seminars on sustainability at the United Nations University in Tokyo and lectured at the University of Toronto, McMaster University, York University as well as at Oxford’s Saïd Business School and the University of Cambridge Programme for Sustainability Leadership.

During the webinar participants learned:

  • What corporate social responsibility is, and how relevant it is for SMEs
  • How environmental, social and economic factors are increasingly changing the value drivers and strategic position of companies for tomorrow’s success
  • How to identify emerging risks and opportunities of CSR for your company; and
  • The basics about how to implement an effective CSR program in your organization which is ‘fit for purpose’

You can download David’s presentation via the link

Online sales on the ETSY platform: how to succeed – webinar

The CUTIS project and the Canada-Ukraine Chamber of Commerce hosted a webinar with Kateryna Voylova, a woman entrepreneur and a business coach who leads the largest team of Ukrainian sellers on the Etsy platform.

Kateryna is the founder of the training community on Facebook and a woman entrepreneur (the Galvan-art store). For more than four years, Kateryna has been teaching courses on business development through the Etsy platform. She is leading in Etsy Ukrteam – the largest team of Ukrainian sellers on the Etsy platform.

In the program:

  • How to open a new store on Etsy
  • COVID-19 pandemic: challenges and opportunities in quarantine and post-quarantine period on Etsy platform
  • How to properly prepare your business for the High Season
  • Prospects for online business in general and Etsy business in particular.

Webinar recording 


What to do if your business is temporarily paused because of COVID-19 – webinar

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce, held a webinar with the participation of Maria Terekhova, X-Tend Group co-owner.

Maria Terekhova has over 16 years of experience as a top manager and a co-owner of a range of businesses, including tourism and beauty businesses, which have temporarily paused their operations through COVID-19. Besides, Maria is a mentor in the CUTIS SheForShe mentorship program for women entrepreneurs.

Topic: What to do if your business is temporarily paused because of COVID-19

From the webinar video you will learn:

1.How to establish effective business processes in a challenging time of quarantine with:

  • employees
  • contractors
  • customers
  • competitors

2. How to build proper communication with stakeholders

3. How to develop an “alternative plan” while the main business activity is paused

You can download Maria’s presentation (in Ukrainian) via the link.



Export training for small business was held in Sumy

The CUTIS project (Canada-Ukraine Trade and Investment Support Project) in cooperation with chambers of commerce and industry has launched a series of trainings for small and medium-sized businesses (SMEs) in the regions.

The main goal is to present the new opportunities opened by the Free Trade Area between Canada and Ukraine (CUFTA) for SMEs.

More information, as well as a calendar of events you can find on the link.

This time we spent an extremely interesting and busy day in Sumy, where a training session was held. A topic – practical aspects of export to Canada. The event was organized in partnership with NGO “Young Scientists Council” and Sumy center for business information support.

Training in Sumy brought together more than 35 entrepreneurs from a wide range of sectors – agriculture, consumer products and alcoholic beverages, construction, clothing and footwear industry, industrial equipment, IT services.


  • Nadiya Kostyuchenko, Coach, Associate Professor of Sumy State University, NGO “Council of Young Scientists”
  • Dmytro Shvets, a lecturer at the Kyiv-Mohyla Business School, CEO of the consulting company Start Global – a strategy for entering the global markets and a systematic analysis of the Canadian market
  • Yulia Pavlenko, Director of the Department of International Operations “Ukrposhta”, initiator of the E-Export School project – e-commerce tools
  • Yevgen Sozansky, partner of Xtheta – the opportunity of Shopify platform

Please find more details of the following events on the facebook page of the CUTIS project ( Do not miss training in your city! The next city is Kharkiv (January 23) and Kropyvnytskyi (February 6).

Start your export to Canada: new free training sessions for Ukrainian SMEs in regions

The CUTIS (Canada-Ukraine Trade and Investment Support Project) project in cooperation with chambers of commerce and industry has launched a series of free training for small and medium-sized businesses (SMEs).

The main goal is to tell about the prospects of export to Canada and the new opportunities opened for Ukrainian business by the Free Trade Agreement between Canada and Ukraine (CUFTA).

The training sessions were held in Ivano-Frankivsk, Vinnitsa, Dnipro, Chernihiv, Lutsk, Kherson, Kyiv and Khmelnitsky.

We invite you to visit free training in your city:

January 17 – Sumy (

January 23 – Kharkiv (

February 6 – Kropivnitsky (

February 21 – Odessa (

February 27 – Mariupol (

The experts of the CUTIS project, the Canada Ukraine Chamber of Commerce, the Export Promotion Office, as well as representatives of business, will take part in the training.

During the program, the following issues were discussed: development of the export strategy, searching for partners in the Canadian market, tariff and non-tariff regulation of export supplies to Canada, logistics, development of marketing strategy, use of e-commerce tools, government procurement etc

Please find more details on the facebook page of the CUTIS project ( Do not miss the training in your city!