News Tag: webinar
How to create a brand for the digital era – webinar

With millions of businesses trying to make a name for themselves online, having a strong brand is essential to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

The CUTIS project, in partnership with the Canada-Ukraine Chamber of Commerce held a  webinar for small and medium entrepreneurs with Jenifer Horvath, Business Advisor at Alberta Women Entrepreneurs (Canada).

Jenifer has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations such as Playtex, Campbell Soup, and EPCOR; Alberta-based organizations such as Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups.

Jenifer works part-time at Alberta Women Entrepreneurs (AWE) as a business advisor helping Alberta women start, build and scale their businesses. Besides, she runs her own business, HeartLifted, coaching women to move from surviving to thriving. Jenifer is an International Coaching Federation (ICF) member.

You can download the presentation via the link.

From the webinar record you may learn:

  • what is a brand,
  • what are the 10 brand elements and why they matter,
  • key things to remember about branding online vs. offline,
  • the steps to develop or enhance your brand, and
  • how to evaluate your company’s brand and identify areas for improvement

CUTIS develops training skills of Ukrainian regional business associations representatives

The CUTIS project conducted a two-day online training on May 26-27 for Ukrainian regional chambers of commerce and industry (CCI).

The event was attended by 29 participants from 10 regions of Ukraine – trainers, assistant trainers and other CCI specialists who plan to transform professional consultations into a training format, as well as external specialists who work closely with the CCI.

The trainer – Iryna Kirkina, a business coach with 20 years’ experience in corporate and open training, director of the consulting agency “Personnel”.

During the event, participants were introduced to the basics of conducting an effective training process, including:

  • features of adult learning
  • methodology of how to design a training program and its structure
  • methods of involving participants in the learning process

Networking was a significant part of online training: participants shared their own experiences, compared their background with the expertise of colleagues, and expanded the “coaching horizons”, based on acquired knowledge and new experience.

Participants noted that thanks to the training, they came up with ideas for new business trainings and learned many coaching life hacks. For many participants, the event became a trigger for increasing motivation and improving self-confidence.

CUTIS buttresses the development of Ukrainian exports and trade in services

Trade in services is a dynamic area where new and non-conventional negotiating instruments and techniques emerge (e.g., ‘negative’ and ‘hybrid’ listing approaches, ‘standstill’ and ‘ratchet’ clauses, etc.). Therefore, it is vitally crucial for Ukrainian services negotiators to strengthen their negotiating capacities and skills with the new/emerging negotiating instruments and techniques.

On May 22, the CUTIS project held a webinar for government officials on negative listing scheduling techniques in trade in services.

The event is intended to refresh participants’ memory of how services are traded and delve into the peculiarities of the ‘negative listing’ technique, which is new for Ukraine.

The webinar was addressed by Pietro Poretti, an independent trade consultant, a member of the Secretariat of the European Free Trade Association (EFTA) and a participant in the negotiation process of free trade agreements in the past.

Pietro provided the participants with the knowledge and techniques to schedule commitments for service sectors or sub-sectors under the so-called ‘negative listing approach’. He drew the difference between ‘positive’ list (traditional under the GATS), ‘negative’ list (e.g., CETA), and ‘hybrid’ approach (e.g., TiSA).

The CUTIS project expects that new knowledge prepare Ukrainian officials for the negotiations on services as well as to buttress the capacity of Ukraine’s representatives in current FTAs negotiations with other countries.

CUTIS promotes the competitiveness of Ukrainian chambers of commerce and industry

COVID-19 has an impact on our everyday activities but doesn’t change our attention to build the competitiveness of our partners – chambers of commerce and industry. In April, we held a webinar dedicated to the sustainability development of regional business organizations in a changing world.

On April 3, regional chambers of commerce and industry (RCCI) had the opportunity to communicate with leading Canadian expert Steve H. Van Houten. The main goal is to help RCCI to be more productive and sustainable, so they can support members to grow.

The webinar covered such issues as management, marketing, working with members of the chambers (organizations), optimization of finances and improvement of interaction with public authorities, etc. Minimum theory and maximum practice.

Steve van Houten, President of Accord International Management Services Inc, Canada, has many years of legal practice. He has worked in a range of business and professional associations. In particular, Steve was Industry Executive in General Motors and held the position of CEO of 4 associations (Auto Parts Manufacturers’ Association, Canadian Manufacturers and Exporters, Toronto Real Estate Board and Purchasing Management Association) where he has strengthened customer service, developed marketing strategies and improved communications with media.

The main areas of his consulting include strategic and operational planning, management, marketing, promotion and trade expansion, organization change, financial analysis, and supporting small and medium-sized businesses.

The collaboration between the Canadian expert and the chambers is not over. Further individual consultations with RCCIs’ representatives are planned aiming to improve the sustainable development of regional business organizations.

Webinar: benefits of apparel and textile environmental certification for Ukrainian manufactures

The CUTIS project held a webinar «Apparel environmental certification: additional opportunities on the Canadian market». You can watch the video via the link on CUTIS YouTube channel.

It seems that the apparel and textile markets are completely harmless to the environment. In fact, it is not true. It is the second industry in terms of the negative impact on the environment after the oil industry.

Apparel consumers in developed countries pay attention to environmental certification. Responsible consumption is a noticeable trend in developed markets. For example, almost 86% of Canadians are ready to pay more for products that are eco and environmentally friendly.

What environmental labels are used in textile industry and what Canadian consumers pay attention to? According to our analysis, the OEKO-TEX® and GOTS labels have the greatest prospect in the textile industry not only in Canada but also in other countries.

According to Ruslan Shutov, regional manager of OETI Ukraine & MD, the OEKO-TEX® labeling includes analysis of raw materials, intermediate and final products at all stages of the production. Why a manufacturer should be interested in such labeling? Such marking has a high level of recognition among buyers and positively affects the level of brand trust and loyalty. It is also a considerable argument in B2B negotiation (especially for fabric manufacturers).

There are 18 Ukrainian companies with STANDARD 100 OEKO-TEX® certification. In particular, such well-known manufacturers of socks as “Dune-Vesta” (TM Duna) and Premier socks, as well as Novomoskovsk hosiery factory (TM Giulia).

Ksenia Butsa, the founder of organic SMPL underwear, shared the experience of developing small business in the field of organic clothing (yes, we have organic clothes and underwear in Ukraine:). SMPL underwear has more and more consumers on the Ukrainian market. Besides, the company wants to export its products. Right now it has negotiations with a partner from the Czech Republic.

Zoya Pavlenko, environmental expert of the CUTIS project mentioned that environmental labeling is not just additional “paper”. It considers changing or improving all stages of production process. Such an approach not only saves money of the company, but also opens up new opportunities for business in developed markets, including Canada.

Moreover, OEKO-TEX® and GOTS certificates may be benefits for green public procurement and corporate sustainability supply chains.

Taking into consideration that Ukrainian small and medium-sized enterprises (SMEs) may face financial challenges obtaining environmental certification, the CUTIS project proposes to reimburse 50% of certification costs. If you are interested in new opportunities, please contact environmental expert of the CUTIS project Zoya Pavlenko. Tel.:+38 (097) 167-21-07, e-mail:

The CUTIS project held a webinar “Industrial Waste: Problems vs New Opportunities”

Industrial waste is one of the most discussed environmental topics. Unfortunately, in Ukrainian realities, the business considers industrial waste as a problem rather than a potentially interesting additional market. Moreover, efficient waste recycling is directly related to the competitiveness of Ukrainian companies in international markets.

Where to find the buyers for the particular type of industrial waste? Who can explain the new regulations? There are a lot of problematic issues for Ukrainian business.

That is why the Canada-Ukraine Trade and Investment Promotion (CUTIS) project held a webinar with Alexander Semenets, Deputy Director of the Department of Environmental Security and Licensing, and the Chief of the Department of Waste and Ecology Management of the Ministry of Ecology.

Topic: “Industrial Waste: Problems vs New Opportunities”

The following issues were discussed:

  • regulation of industrial waste management;
  • the market for industrial waste management and its further development;
  • prospects for investing in the industrial waste recycling sector;
  • ways to increase the efficiency of the industrial waste recycling

You can watch the video of the webinar here

For additional information, please contact Zoya Pavlenko, environmental expert of the CUTIS project. Tel: (097) 167-21-07. Email:

Video: webinar “A taste of GroYourBiz”

Check out the video of “GroYourBiz” webinar as a part of the Export Promotion Office’s She Exports platform.

GroYourBiz is a Canadian initiative that offers women entrepreneurs access to monthly group consultations with proven experts from leading private sector organizations such as Bank of Montreal, TELUS, and others.

Experts work together to encourage and support small and medium-sized businesses. More about GroYourBiz can be found at:

During the webinar, Barbara Mowat, Founder & President of GroYourBiz, MyBusinessMyBoard™ Advisory Boards, along with Frances Mannarino, GroYourBiz advisor spoke on how women’s business advisory boards work in Canada, and also shared their experience of creating and developing GroYourBiz .

The partner of the event was the Canada-Ukraine Trade and Investment Support Project (CUTIS), implemented by the Canada-Ukraine Chamber of Commerce and the Conference Board of Canada and funded by the Government of Canada through the Global Affairs Canada.